Best Marketing Research Survey, High Quality Data

Factor Analysis – Highly used Statistical technique in Market Research / Analytics Domain

Factor Analysis is an excellent technique which is widely used in analytics and market research industry for quantitative analysis in surveys. Mainly it is used for reduction in variables, detecting relationships between variables, data summarization, ide... Read >

Diary Surveys and their measurement problems

Diary surveys are generally self administered forms of topics difficult to study using other modes of data collection. The structured questionaire is replaced by a diary where the respondents enter information about the frequent events. such as consumpti... Read >

Expert Evaluation of the Research Methods to Study the Question-Answering Process.

The expert eveluation method include the behavioural coding , expert analysis and cognitive forms appraisal methods. In market Research , Behaviural coding Involves the observers/coders coding interaction between the interviewers and respondents durin... Read >

Why Inflation is of major concern for Indian Economy?

Inflation is a measure of increase in overall prices of goods and commodities. Inflation in india is being measured using Wholesale Price Index (WPI). In India, inflation is calculated on a weekly basis.but lag of 2 weeks in calculation is there. Indian s... Read >

Some Analytics Stuff @meltdata

This Section of our blog discusses the important Techniques which are being used in market research industry. These techniques help one in developing a mathematical model to predict various characteristics, behaviours this section will also be useful if w... Read >